This post is going to help you make your product profiles work better for you to sell your products. To do this we are going to be looking at all of the features in our product profile within your Wiltshire Gifts Dashboard.

Creating your basic Product profiles

Making your product profiles work for you is easy when you know how. The first step is to start making your product profiles. When you first make a new product you create a basic profile filling in the basic information as follows:

  • product profile picture
  • product name
  • category
  • tags
  • short description (this should be a short selling pitch)
Product profile Picture:

Make sure these are pictures that show your product as it best. Once into the full profile you can add more than one photo for your product. Customers like to see different photos of the product they are considering buying so add some in and out of the box, on display and of any particular selling points.

Product Name:

Try and ensure your product name is short and to the point. Try to avoid excessively long names that don’t describe the item for sale.

Category and Tags:

Try and pick the best categories for your items but ensure they are appropriate to your item, again with tags use as many appropriate tags for your items.

Short description:

This section should be brief description of your product. Once you get to your full product profile you will have space for the full product description.

Once you have completed these you have two options either:

Create and add new:

This option will create the profile for the item with only the limited information you have entered and open up a new quick add for another product. This allows you to quickly add the basic information on a few products.


This option will create the profile for the item and then open the full product details for that item this allows you to create the full in-depth profile for the item all in one go.

Screenshot of the create a product box
Add new product box showing the Create product and Create and add new buttons mentioned above.

After you have added the Basic profiles for all the products you want to add now is time to go through and make the changes needed to fully create the profile.

Type of Product

Once you get into your full product profile as default your item will be set as a simple product profile but if you click for the drop-down menu you will see two other options. Therefore your next step is considering the type of Product profile needed to best suit your needs. We have three different options here a Simple, Variable and group product.

Simple Product:

This is your basic product profile suited to most products, this profile offers no variations for colours or type.

This is what a completed simple Product profile looks like

Variable Product:

The next type of product is a Variable product. This is a product that comes in different sizes, colours, materials or any mixture and combination of the above.

Finished Variable product

Group profile:

This is a profile where you can sell items together in a group. To use this you need to make the product profiles for each of the products you want in this group separately first. Then using this option you can make up a new group profile and link in the items. These are useful for collections allowing your customers to be able to order the items from your collections in one place. You can either leave the profile brief leaving your customers to go to each product profile for more information or you can add the information on each product into one profile. Having it all in one place is the better option as the more a customer has to do to get the information they need to make a decision the more likely they won’t continue with their transaction.

Once you have chosen the best Product type for your products now you can skip the areas already completed in the basic profile and finish with the following area’s.

Next, you will see tick boxes for two more types these are for Virtual and downloadable items I haven’t added any other information about these within this blog post but should you wish to know more please feel free to get in touch.

Main Description:

This is where your customer can go for more information on your products. The more relevant information you provide them with will generally improve your chances of a sale. Ensure you have a full description of your products, advantages your product will bring to their life and sell any unique selling information here including a little about your business if appropriate to the item in question. This area is your main selling pitch so please make use of it.

Inventory options:

Here you can choose how to manage your stock, this section also offers you the choice to give you product an individual SKU number. Although the use of the SKU box is optional.

Simple Product Profiles: You have two choices for Stock management, you can either just simply mark your product as in stock as shown in the first screenshot below or you can manage the stock for your shop by ticking the enable product stock management tick box and filling in how much stock you have and a low stock warning number. this way when your items drop below this number our system will inform you your stocks are low.

  • Making your product profiles work for you
  • Making your product profiles work for you
  • Making your product profiles work for you

Variable product Profiles: it is best to use the stock management options within the Variations and attributes tabs instead as shown in the photo above. However, there is no need to control stock on a Group Product Profile as each product profile contained within the group will be adjusted by itself so this option is not available on a group product profile.


The next section is probably one of the most important ones for making your product profiles work for you. SEO can be a make or break to your product showing up in Google searches.

Google searches are where most organic traffic comes from. These are the customers who go online to look for your product and those similar. A products SEO score will be what lets them know you exist or lose your product in a sea of competitors.

Therefore, filling in will be your SEO section successfully is a big step in getting sales. Now while you don’t have to do this I would highly recommend doing so.

Our algorithm will fill the SEO title and the Slug.

Slug: is the part of the link that relates to your product. It is made from the first product profile name you use so make sure it stands out. If you wish to have these changed then please don’t do it yourself. Simply contact us and we can do this for you.

Meta Data: this is a short paragraph selling your product and should contain the focus keywords/phrase within the first paragraph.

Focus keywords: Think of this as the phrase someone would put into Google to find your product. 4 words are the sweet spot for this. A key phrase that is too short and is vague leaves you competing with more products similar to yours. Too long and you are limiting the number of people likely to make a search for that specific phrase. 4 words tend to be be the sweet spot between reach and competition. Ubersuggest is a free keyword suggestion tool if you are stuck finding the right words.

You can increase your SEO score by ensuring your focus keyword/phrase is also found within the following

  • Page title
  • Headers
  • Sub-headers
  • Paragraphs (especially the first few)
  • Product description
  • Image file names
  • Image alt tags
  • Meta title and description

Shipping and Tax

The only section of this you need to fill out is the Weight. The shipping tables in your shop profile needs this to work out correct shipping costs.

Although by also filling in dimensions here can help a customer. Sometimes knowing the size is helpful especially with things like furniture.

If you are looking for information on setting up our shipping tables. This can be found here.

Linked Products:

Here you have two search bars.

Upsells: these are items of a higher quality you may wish to encourage them into considering. For example, If someone has searched Paintbrushes and come across your basic value pack. Therefore you may want to put in your high Quality pack in this box so it will also show up. That way if it is an artist looking for quality brushes they find them in your store.

Cross-sells: these are items that may go together. For example, if you sell Wax melts you may wish to put up your oil burner or maybe the same scented candle.


This is only needed for Variable products. This is where you ad your variations to your products.

Inside here you first thing you need to do is set custom attributes and their variants.
First you will find the box says custom attributes with two buttons next to it saying add attribute and save attribute.

Click the add attribute this will give you two new two boxes side by side. In the first, you need to name the attributes for example Size, colour, Bristle type, Chain length depending on what product you have will depend on what you call the option.

Then, in the second box you need to list the Variations for that Attribute dividing them with a pipe ( | ) in between each option (on a computer Keyboard this is found by holding shift and the \ button next to shift down)

For example, if your Attribute is Size your variations maybe Small|Medium|large|X-large| as you hit the pipe the item should charge from the written word to a boxed choice as shown in the picture below.

Don’t forget to select the two tick boxes

Remember it is Important to ensure you Check the Tick boxes as shown above in each attributes to ensure the options appear on your product profile and the Variations can be used on the next step.

Each attribute has to be done seperately with its own Variations. For example, if you have an item with a choice of pendant size and necklace chain length for instance you will need two attributes for Pendant size and Chain length.

Once you have added all of your attributes, their variations and ensured you have both tick boxes selected for each your ready to let our system work out your Variations.

To do this couldn’t be more simple. Under where you added your Attributes is another box that will say Add Variation if you click that you will get a drop-down box of options. From there select Create variations from all attributes then click go. You will have a Pop-up box appear at the top of your screen give it a read and click OK then you will have a profile that looks a little like the one below.

Managing your Attributes and Variations.

Now for each Variation created you will have a set of selections allowing you to be able to add the following for each.

  • edit Variation name
  • Enable variation (if you reduce the colours on offer you can easily hide them when not wanted)
  • Mark as Downloadable
  • Mark as Virtual
  • Manage stock (don’t forget to add a few even if you make your items to order)
  • SKU
  • In Stock (for those who self manage stock)
  • Price
  • Sale price and schedule sale for any particular variation
  • Weight (This maybe required depending on how your shipping tables are set as)
  • Dimensions
  • Shipping rate and Tax (not needed as our system uses Shipping tables)
  • Variation Description
This image shows the variation options for a variable product.

Now you only have the Other Options box left. This is where you can control if your item is Online or Draft, the products Visibility and leave a note from your customers upon purchasing the item and a tick box to enable product reviews.

You now should have successfully completed your Product profile now all that is left for you to do is to SAVE your product profile by hitting the SAVE button. Once you have completed all of your products your shop will be complete and ready to start Promoting.

Don’t forget to join our MyLocal Gifts – Vendor support group on Facebook for more help and to hear what is new for our Vendors. If you haven’t already joined you will need to answer our joining questions to confirm you are a vendor.

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